Moulding Clay. high-strength hold. 100% matte ^ High-strength hold, add body, thickness and structure. ^ Hold Rating 4/5 | Matte Rating 4/5 | Shine Rating 1/5^ Adds huge amounts of volume | Perfect for all hair types. Love CraftClay? Why not try our 3 pack. ^ <p><iframe src="https://player.vimeo.com/video/243917173" width="640" height="480" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></p> ^Bentonite = draws out excess oils leaving behind vital minerals and nutrients. For a full list please get in touch. ^ This product is extremely thick due to the high content of natural beeswax and bentonite, giving the ultimate hold. Apply a pea sized amount to the palm of your hand and work thoroughly ( more than usual ) until the product becomes translucent alternatively you can pre heat the product with a hair dryer. Once the product is translucent using a scrunching motion apply to the product to your hair, don't worry about styling at this stage. Once you have full coverage of product on your hair you can now style the way you like.